Etsy Title Length Checker
Check your Etsy listing title against the 140-character limit. Live character count, repeated-word alerts and title SEO tips.
0 / 140
0 words, 140 characters left
Title tips
- Put your most important keywords in the first 55 characters.
- Use all 140 characters when you can, with commas or pipes between phrases.
- Do not repeat the same keyword; Etsy matches phrases, not word counts.
- Write for humans first. A title nobody clicks will not rank.

How it works
Etsy listing titles can be up to 140 characters, and every character is search real estate. Titles that are too short leave keywords on the table; titles over the limit get cut off by Etsy, usually mid-phrase. Most sellers write titles in a text editor with no counter and find out too late.
Paste your title to get a live character count against the 140 limit, a word count, and an alert for words you have repeated three or more times. Repeated words are the most common waste: Etsy matches multi-word phrases, so writing candle three times does not rank you three times as well, it just burns characters that could target gift, soy or handmade instead.
Front-load your most important keywords, because Etsy weighs the beginning of the title more heavily and shoppers skim the first few words in search results. Separate phrases with commas or pipes for readability, use close to all 140 characters when you can, and write for humans first: a keyword-stuffed title nobody clicks will not rank no matter how optimized it looks.
Titles work together with tags and attributes. Put your primary phrases in the title, then use your 13 tags to cover variations, synonyms and long-tail phrases you could not fit.
Frequently asked questions
How long can Etsy titles be?
140 characters maximum, including spaces. Anything longer gets truncated by Etsy, so check before you publish.
Do keywords at the start of the title rank better?
Yes. Etsy gives more weight to words at the beginning of the title, and shoppers mostly read the first few words in search results. Put your primary keyword phrase first.
Should I repeat keywords in my Etsy title?
No. Etsy matches phrases, so repeating a word does not multiply its ranking power. Each repeat wastes characters that could target a different keyword.
What is the difference between title keywords and tags?
The title carries the most ranking weight and should hold your primary phrases. Your 13 tags cover variations, synonyms and long-tail terms that did not fit in the title.
Commas or pipes between phrases?
Either works; it is a readability choice. Commas read more naturally to shoppers, pipes make the phrase boundaries visually obvious. Pick one and stay consistent.
Related guides
How to Write Etsy Titles That Rank in Search (2026 Guide)
140 characters is all you get. How to front-load keywords, avoid repetition penalties, and write titles that match what buyers actually type.
Read guide Listing TextSKU Generator Guide: How to Create SKU Numbers That Scale With Your Shop
Stop hand-typing inventory codes. A simple SKU format that stays organized as you grow, plus a free generator that builds them in bulk.
Read guide Listing TextEtsy Tags Guide (2026): How to Use All 13 Tags to Rank Higher
Etsy gives you 13 tags of 20 characters each. How to fill every one with phrases buyers search, the mistakes that waste them, and a fill-in template.
Read guideRelated tools
SKU Generator
Generate clean, consistent SKUs for your products. Customize prefix, attributes, separator and numbering, then copy them out.
Etsy Image Resizer
Resize product photos to Etsy's recommended 2000px size for crisp zoom, right in your browser. Free, no upload, no watermark.
Etsy Fee Calculator
Calculate your real Etsy profit after transaction fees, listing fees and payment processing. Free and instant.